# The MSP Hero

> No-BS MSP advisory, fractional CTO/COO support, and AI/automation consulting for MSP owners and leadership teams. Led by Mike Kolb, a 17-year MSP veteran and former MSP COO. Primary offer: MSP Advisory (minimum $4,000).

## Core

- [Home](https://themsphero.com/): No-BS MSP advisory for owners who are done winging it.
- [About Mike](https://themsphero.com/about): Mike Kolb's MSP path, the $2MM to $10MM growth story, and why MSP Hero exists.
- [Results](https://themsphero.com/results): What changes when MSP owners stop winging it. Case study patterns and before/after scenarios.
- [Testimonials](https://themsphero.com/testimonials): Named testimonials from MSP owners, operators, vendors, and partners.
- [Contact / Book a Call](https://themsphero.com/contact): Book a 30-minute fit call with Mike. No sales pitch.

## Services

- [Services](https://themsphero.com/services): Overview of all five service tracks.
- [MSP Advisory](https://themsphero.com/msp-advisory): Primary offer. Owner Assessment, Operational Maturity Assessment, 12-36 month roadmap, advisory + execution rhythm. Minimum $4,000.
- [Fractional CTO/COO for MSPs](https://themsphero.com/fractional-cto-coo-for-msps): Executive-level leadership support without a full-time hire.
- [AI & Automation Consulting for MSPs](https://themsphero.com/ai-automation-consulting-for-msps): Tool-agnostic AI/automation tied to MSP margin, service delivery, and operations.
- [AI Go-to-Market for MSPs](https://themsphero.com/ai-go-to-market-for-msps): Package, position, and sell AI services without hype.
- [AI & Automation for Business Leadership Teams](https://themsphero.com/ai-automation-consulting-for-business-leadership-teams): Practical AI/automation consulting for non-MSP leadership teams.

## Resources

- [Resources](https://themsphero.com/resources): Guides on MSP leadership, operations, automation, and AI.
- [HaloPSA vs ConnectWise Manage](https://themsphero.com/resources/halopsa-vs-connectwise-manage): Honest, operator-level comparison of HaloPSA and ConnectWise Manage for MSPs.
- [RPA vs AI Automation for MSPs](https://themsphero.com/resources/rpa-vs-ai-automation-for-msps): 2026 decision framework for when to use RPA, AI, or both in MSP service delivery.
- [MSP Automation ROI Framework](https://themsphero.com/resources/msp-automation-roi-framework): How to size, justify, and prove ROI on automation investments.
- [AI Token Costs for MSPs](https://themsphero.com/resources/ai-token-costs-for-msps): Why AI bills explode and how to cap token spend without killing the use case.
- [Packaging Automation as an MSP Service](https://themsphero.com/resources/packaging-automation-as-msp-service): How to productize automation work into a sellable, repeatable MSP offering.
- [EU AI Act for MSPs](https://themsphero.com/resources/eu-ai-act-msp-compliance): Deployer duties, oversight obligations, and penalties MSPs need to plan for.
- [Automation-First MSP Playbook](https://themsphero.com/resources/automation-first-msp-playbook): Operating model for MSPs that lead with automation instead of bolting it on.
- [MSP Profitability Benchmarks & KPIs](https://themsphero.com/resources/msp-profitability-benchmarks-kpis): EBITDA tiers, gross margin targets, and the 5 KPIs that signal operational maturity.
- [The MSP Owner Reality Check](https://themsphero.com/resources/msp-owner-reality-check): A 5-area maturity self-assessment for MSP owners scaling from $1-3M to $5M+.
- [What an MSP OMA Should Cover](https://themsphero.com/resources/operational-maturity-assessment): The 10 functional areas of a real MSP Operational Maturity Assessment.
- [Why PSA Cleanup Will Not Fix Your MSP](https://themsphero.com/resources/why-psa-cleanup-wont-fix-your-msp): A new PSA will not fix pricing, ticket speed, time entry, or accountability. Fix processes first.
- [When to Hire a Fractional COO or CTO](https://themsphero.com/resources/when-to-hire-fractional-coo-cto): The signals that mean it is time for fractional executive help, how COO and CTO seats differ, and the revenue stages where each fits.

## Booking

- [Book a 30-Minute Call](https://letschat.themsphero.com/): Primary CTA across the entire site.

## Social

- [LinkedIn — Company](https://www.linkedin.com/company/themsphero)