Privacy Policy
Effective date: June 24, 2026
This page is maintained by The MSP Hero, LLC to answer common questions about how we handle personal data on this website. It is not an independent certification or legal advice. If you have questions about a specific situation, email us at contact@themsphero.com.
What this site is built on
This site is built and hosted on the Lovable platform. Lovable Cloud provides the backend database, authentication, and edge functions that power features like the MSP Owner Reality Check assessment. We are responsible for the data we collect and how we use it. Lovable is responsible for the platform infrastructure and the security controls that come with it.
What we collect
We only collect the personal data you choose to give us. On the MSP Owner Reality Check assessment, that means your assessment answers and the email address you provide so we can send your results. We do not require you to give us your name, company, phone number, or any other information to use the assessment.
When you visit the site, standard web logs, cookies, and analytics data may be collected automatically by the hosting platform and analytics tools. This typically includes your IP address, browser type, pages visited, and similar technical data.
How we use your data
We use the data we collect for the following purposes:
- Send your Reality Check assessment results to the email you provided.
- Deliver newsletters and updates you signed up for.
- Understand how visitors use the site so we can improve it.
- Respond to inquiries and help you book a call through our external scheduling link.
We do not sell your personal data. We do not use it to build profiles for unrelated advertising. We do not share it with third parties except as described in this policy.
Where booking happens
Scheduling a call uses an external booking link that takes you to a separate scheduling service. That service has its own privacy policy and data handling practices. We do not collect or store your booking details on this site.
Subprocessors and integrations
We rely on a small set of service providers to run this site and deliver emails and analytics. The current providers are Lovable Cloud, which hosts the site and provides the backend database, and the external booking/scheduling service used for calls. We review these providers periodically, but we do not control their infrastructure. If you use their services, their terms and privacy policies apply.
Cookies and analytics
This site uses cookies and similar technologies for basic functionality and analytics. We use Apollo, a visitor identification and analytics service, to understand how people find and use the site. Apollo may place cookies or read information already stored in your browser to help us improve the experience.
You can control cookies through your browser settings. Some site features may not work correctly if you disable all cookies. If you want us to remove any data tied to your visit, email us at contact@themsphero.com.
Retention and deletion
We keep your data only as long as we need it for the purposes described above, or as required by law. If you want your assessment data or email removed from our systems, email us at contact@themsphero.com. We will process your request within a reasonable time.
Your privacy rights
Depending on where you live, you may have rights to access, correct, delete, or restrict the use of your personal data. To exercise those rights, contact us at contact@themsphero.com. We will respond as required by applicable law.
Security
We use the security controls available through the Lovable platform, including row-level access controls on the backend database and secure edge functions for operations like email handling. No system is completely secure, and we cannot guarantee absolute protection of data. We do our part, and we expect you to use a secure email account and keep your devices protected.
Children
This site is not directed at children under 16, and we do not knowingly collect personal data from children. If you believe a child has provided us with personal data, contact us and we will delete it.
Changes to this policy
We may update this policy as the site or the law changes. The effective date at the top of this page shows when it was last revised. Continued use of the site after a change means you accept the updated policy.
Contact us
For privacy questions, data requests, or security concerns, email contact@themsphero.com.