AI PRACTICE BUILD
Six months. $7,000 per month. Roughly four hours a month of your time.
Your clients are asking you about AI. You are answering as well as you can, for free, and you are not confident in the answers.
Meanwhile you are paying for AI features inside tools you did not choose. Your team is putting client data into chat windows with no policy behind it. Every vendor at every conference tells you to launch an AI offering, and none of them will tell you what it costs to deliver or whether it makes money.
Most MSP AI practices fail for the same reasons most AI projects fail. Nobody owns it. The data underneath is a mess. It gets sold before anyone knows how to deliver it.
WHERE YOU ARE AFTER SIX MONTHS
A defined AI service you can sell
Scope, price, delivery model, and a margin you have checked against real delivery cost. Not a concept. A package your salesperson can quote on Monday.
Two or three automations running in your own operation
Built by your people. Common ones: ticket triage and routing, documentation generated from resolved tickets, proposal and quote drafting, after hours ticket summaries for the morning handoff, onboarding runbooks. We pick the ones with hours attached so you can measure what came back.
A written AI policy for your business
Who has access, what data goes where, what your team does when something goes wrong. Written against your stack and your client contracts, not a template you fill in. You can hand it to a client who asks how you handle their data, and most owners use it as the starting point for what they eventually sell.
A cost baseline you can act on
Every AI line item across your stack, monthly cost, who owns it, what data it touches. Most owners find overlapping subscriptions and a number they have never seen.
Someone who can sell it
Your salesperson or you, able to explain the offering, qualify a client, and handle the objections without calling me.
Two or three client conversations already had
With me in the room for the first ones.
You own all of it. Nothing is licensed, nothing expires, and nothing depends on me staying.
WHAT THAT IS WORTH
Run your own numbers against these. Do not take mine.
An AI service at $1,200 a month, sold to five clients, is $72,000 a year in new recurring revenue. It keeps running after the engagement ends. If you only ever sell three, it is $43,200.
Automations that give your team back eight hours a week are worth roughly $19,000 a year at a fully loaded $45 an hour, and that number goes up as you add more.
The client who asks an AI question and gets a real answer does not go looking for someone else to ask.
Against that, the engagement costs $42,000 once.
I am not promising you five clients. You might sell two, or none, if your client base is not ready. That is part of what months 1 to 3 tell you before you spend money marketing something that will not sell.
HOW WE GET THERE
INSIDE YOUR BUSINESS
Inventory what your team actually uses, on what data, at what cost. Consolidate the overlap. Write the policy. Get two or three automations live in your own operation and measure what they save.
TURN IT INTO REVENUE
Define the service. Work out real delivery cost and real margin. Build the sales conversation and the qualifying questions. I sit in on your first client conversations with you.
That order matters. You cannot sell what you do not run, and the MSPs who skip the first half are the ones whose AI offering quietly disappears from the website.
WHAT THIS IS NOT
WHAT I NEED FROM YOU
One person other than you to do the building
Technical or ops, existing employee, part time is fine. Four to six hours a week during months 1 to 3, less after. Do not hire for this.
About four hours a month of your own time
One weekly working session with you and your builder, one monthly session with your leadership team. The work happens between sessions, not in your calendar.
A PSA and RMM with data in them
If that data is a mess, we find out in month one. That is a finding, not a disqualifier.
PRICE
$7,000 per month. Six month minimum. $42,000 total.
Invoiced monthly. Thirty day out after month three.
Ongoing advisory after month six runs $6,000 per month once the practice is live. Optional.
WHO THIS IS FOR
- ▸MSPs with 12 to 50 employees
- ▸Clients are already asking AI questions
- ▸Someone available to do the building
- ▸Not selling the business in the next two years
WHO THIS IS NOT FOR
- ▸Owners who want a list of tools to buy
- ▸Owners already committed to a vendor's AI platform who want validation
- ▸Owners who want me in front of their clients doing the work instead of teaching their team to do it
WHO I AM
Seventeen years inside MSPs, including COO of one I helped grow from roughly $2M to a projected $10M. I run The MSP Hero, advising MSP owners on operations, strategy, and AI.
I have never worked for an AI vendor and I do not take their money. No referral fees, no margin, no sponsorships.
QUESTIONS OWNERS ASK
Not sure you are ready? Read the readiness checklist, walk through how to build an AI practice inside your MSP, or take the scored assessment.
STOP ANSWERING AI QUESTIONS FOR FREE
Book a 30-minute call. We will talk through what your clients are asking, who could build, and whether six months of this is the right move right now.
Book a 30-Minute Call